What is Influencer Marketing?

Influencer Marketing is marketing with influential people in social media who have built a loyal following base, often over a long period of time. With the rise of social media ...

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Your Beginners Guide to Influencer Marketing

The social media landscape is changing every day with new features, platforms, buzzwords, and ways to reach your audience. I created this post to guide you through the different ...

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How to write the perfect influencer brief

After a few thousands of collaborations, we have learned a lot about how to write the perfect influencer brief. There are some central parts that should be included to make the ...

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Trendspotting: Here Are Some of the Hottest Content Trends of 2019

We have done a deep dive into the trends of 2019 and tried to predict where we think the industry is headed both in terms of social media trends and trends within influencer ...

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How to Calculate ROI For Influencer Marketing Campaigns

Are you running or planning to run an influencer marketing campaign? Then you need to understand the importance of measuring your ROI for each campaign. In fact, we suggest you ...

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The KPIs in Influencer Marketing

Maybe it goes without saying, but the backbone of data-driven influencer marketing is data, and the only way to collect data is to focus on KPIs. That being said, depending on ...

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Your Definite Guide to Instagram Ads: Our Best Tips and Advice

Since 2015, Instagram has offered two types of posts on its platform. The first one is the regular post that anyone with an Instagram account can put up, and this is also the ...

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5 Tips to Help You Engage Your Audience on Instagram

So, you’ve set up an Instagram account, you’ve been posting content for a while, and you’ve gotten new followers. However, you’re still not experiencing the growth and engagement ...

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Benefits of Long-Term Influencer Marketing

In the past, we’ve covered topics regarding how brands and influencers can succeed in influencer marketing, and we’ve provided tips on how to plan and execute a great campaign ...

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A Complete Guide on How To Reuse Influencer Content

A problem facing many brands that are working on upholding an online and social media presence is the lack of content. Or the problem isn’t the lack of content, but rather the ...

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So Did Coachella Turn Into An Influencer Festival

Coachella is perhaps the trendiest cultural event in the world. It's a gathering of people where the musical and artistic elite of the world come together to offer ...

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Top Successful Influencer Marketing Campaigns to Inspire You

As full-fledged social media junkies and influencer marketing experts, we are always inspired to read about other companies and influencers that have succeeded with their ...

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