By Denise Mehta
2015 is now behind us, and it’s time we start evaluating the past year. In the last post, we discussed how influencer marketing became a hot but difficult subject.
According to a report from Augure called “The State of Influencer Engagement,” 75% of people working in marketing think the hardest part of their job is finding the right influencers for their business. If we take a look at reports from previous years, this seems to be a reoccurring and costly trend that drags down businesses in all industries. The most recent study also shows that marketing departments also experience issues with directing the right kind of traffic from their target groups - 69% thought this was a problem!
Do you want to freshen up your marketing but aren't sure how to do it?
We often see how people get stuck in routines. Marketing has been done in a certain way for a very long time and everyone has used the same channels to reach the same people. According to the above-mentioned study, 93% of people working in the business acknowledge that influencer marketing provides good results and helps grow brands. The issue is that many lack the knowledge needed to run digital campaigns and because of this they feel limited to banner ads and newsletters.
Then there are the people that realize how effective this type of marketing is and are trying to get it right but failing on social media. The report shows that 70-75% find it hard to optimize campaigns and more importantly find the right influencers.
Why Is It Hard to Find Influencers?
There are a few reasons for this. Firstly, not everyone is knowledgeable about how social media platforms work and what influencers are best on what market. It can also be hard to get in contact with influencers since many of them travel or are busy with other projects. Maybe they’re already working with one of your competitors, or maybe they don’t feel like marketing and being associated with the products you offer. All these issues create a situation that usually wastes a lot of money and takes up a lot of time for regular marketing departments.
5 Questions You Need to Answer Before Your Influencer Campaign
- What message do we want to convey to our target group?
- Who belongs to our target group and are there potential clients that we are not marketing towards right now?
- Are there influencers that our target group follows?
- What engages out target group and how can we be creative with those posts?
- Can we use KPI levels to put up a goal and trace our campaign?
Creating a successful and engaging social media campaign takes time and costs money. However, the results can be much better, and many times the profits can be between 3 and 10 times higher than traditional marketing.
We suggest you take a few minutes to sit down and write down a few key points based on the questions above and we promise you’ll be able to get an idea of what a campaign could look like. Then it’s time to start planning on how to make 2016 an exciting year using social media influencers!