Last year, Instagram had 300 million followers, and less than one year later they’ve added another 100 million. The competition to stand out and be seen is constantly getting tougher, and users are becoming more and more aware of their surroundings. Compared to other big social media platforms, the engagement between companies and customers is the biggest on Instagram. There is no doubt about it. And as the engagement grows you need to be extra careful of how you perform.
L2 measured how much engagement the seven biggest companies on social media had last year. They measured engagement in correlation with the number of followers on mostly Facebook and Instagram, the fastest growing social media platform at the moment. What did the interaction between user and business accounts look like? And how has it developed?
According to L2's report, companies get an average of 700 likes, comments, and shares for every 1 million followers on Facebook. Compared to Instagram, that’s chump change and almost laughable. On Instagram, companies experience engagement at 4.21%, or more than 58 times higher than on Facebook, and 120 times higher than on Twitter.
This year the numbers are different. With an additional 100 million users on Instagram, we have seen an increase in the number of everyday posts as well as an increase in the number of accounts each user follows. That means that companies now have to work harder to reach out to their followers, especially since the release of Instagram Ads.
As a company, it’s important to follow and adapt to this development. Instagram is still the best for engagement and an active business account is worth gold since you can reach your target group directly and with a good spread. However, it does take more time and effort to attract followers, and you need to focus on showing up in people’s feed in more ways than traditional posting.
Beatly is a company that works with influencer marketing automation and we run campaigns and create engagement by letting social media influencers deliver messages that help companies grow and sell more products and services. The conversion rate of a successful influencer campaign is between 3 and 10 times higher than regular ads. Obviously, this is something you want to benefit from.
Increasing the number of fans and followers by implementing creative campaigns on a platform where users are highly active.
Our conclusion is that Instagram is the single best social media to use when you want to create hype and engagement. However, it does require a lot of work and by using the right influencer you can give yourself a well-deserved boost. Because of this, we here at Beatly want to help you reach as many potential clients as possible on Instagram by pairing you with the best influencers. If you have any questions, you can reach us at team@beatly.com.