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The KPIs in Influencer Marketing

Maybe it goes without saying, but the backbone of data-driven influencer marketing is data, and the only way to collect data is to focus on KPIs. That being said, depending on ...

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Your Definite Guide to Instagram Ads: Our Best Tips and Advice

Since 2015, Instagram has offered two types of posts on its platform. The first one is the regular post that anyone with an Instagram account can put up, and this is also the ...

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5 Tips to Help You Engage Your Audience on Instagram

So, you’ve set up an Instagram account, you’ve been posting content for a while, and you’ve gotten new followers. However, you’re still not experiencing the growth and engagement ...

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Benefits of Long-Term Influencer Marketing

In the past, we’ve covered topics regarding how brands and influencers can succeed in influencer marketing, and we’ve provided tips on how to plan and execute a great campaign ...

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A Complete Guide on How To Reuse Influencer Content

A problem facing many brands that are working on upholding an online and social media presence is the lack of content. Or the problem isn’t the lack of content, but rather the ...

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So Did Coachella Turn Into An Influencer Festival

Coachella is perhaps the trendiest cultural event in the world. It's a gathering of people where the musical and artistic elite of the world come together to offer ...

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Top Successful Influencer Marketing Campaigns to Inspire You

As full-fledged social media junkies and influencer marketing experts, we are always inspired to read about other companies and influencers that have succeeded with their ...

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What is an influencer?

Despite a booming market and the ever-growing use of influencer marketing, some people are still confused about what an influencer really is and what they do. In addition, many of ...

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AI Influencers: Is This The Future of Influencer Marketing?

Believe it or not, but AI influencers are actually a thing, and during 2018 this new and rather unexplored market experienced impressive growth. Chances are that you’ve heard ...

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The Responsibilities of Influencer Marketing: What’s Expected of You?

As the influencer marketing industry continues to grow, influencers and brands are being faced with issues that they are struggling to overcome.

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What Are Nano-influencers And How To Work With Them?

In today’s post, we’re talking about nano influencers. In the past, we’ve covered different influencers extensively as well as the benefits of using micro influencers with tens of ...

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The Ins and Outs of Influencer Marketing in Sweden and Abroad

One problem with the term influencer marketing is that it includes several types of marketing which means that it can be misleading and confusing to use. In fact, we’re often ...

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